The Story behind the JR Merit, Inc. Name

In an effort to communicate the exact nature of the company's fundamental values, a symbolic, meaningful name was chosen. Many of these founding values discussed at inception were shared by all, and had roots back to early years of our lives. This name was chosen with care, and represents the core ideals "JR Merit" would forever strive for as a company.

JR

Out of respect for the parents of our principle member, "JR" was placed at the beginning of the name. We feel our success can, in many ways, be attributed to their guidance and facilitation of ethical and moral development. For their inspiration and encouragement we will forever be grateful.

Merit

Chosen to illustrate our extreme emphasis on integrity, via its many meanings:

• Character or conduct deserving reward, honor or esteem.
• Value that deserves respect and acknowledgement.
• True ability to achieve.
• Proven accomplishment through individual effort and perseverance.
• A distinction of excellence.
• Without limitation.

With strong focus on the values associated with becoming Merit-worthy and the desire to grow and thank those who've helped us, "JR Merit" became a true reflection of our vision. It was created to be a lasting symbol of what could be, and remains so to this day because we commit to remember this story.